PINKWASHING JUST BECAME PERSONAL....AGAIN

This lovely lady, mother, grandmother and friend died this morning of metastatic breast cancer. Welcome to October. But I won't be writing a tribute. As much as that is deserved; others will be writing about her love, her cheerfulness through every hurdle and the deep mourning she leaves behind.

I am writing to YOU. About the irony of losing Diane Wright True as we begin the yearly October Pinkwashing. About the other friends I've lost to metastatic breast cancer. About how wrong we get the fight against this ugly disease. This disease isn't pink. This disease isn't sexy. This disease kills.

We KNOW this. We are AWARE already. We do not need education, we need a CURE. Or at least a control that works for life with a chronic disease.

So, yes. Through my tears, I am yelling, screaming, pleading.

Please do not buy one more pink spatula, pink bag of candy, pink socks or anything pink whose profit does not go directly, let me repeat directly - not through the hands of a for-profit company, to finding a cure. While I have no problem with companies contributing to research, they don't need your sale to do this...and many don't actually even contribute when you "buy pink". Don't drink the pink Kool-Aid.

Want to really help?
Want to really honor Diane? Or any other loved one lost? Or those fighting right now?

Contribute directly to those who make a difference and where your ENTIRE contribution goes to research. Here are two.

Metavivor "METAvivor appreciates your donation and honors your generosity by ensuring that 100% of your donation goes toward supporting grants for metastatic breast cancer research."

Stand Up To Cancer "Stand Up To Cancer is a groundbreaking initiative created to accelerate innovative cancer research that will get new therapies to patients quickly and save lives now. 100% of your donation received by SU2C will support Stand Up To Cancer’s collaborative cancer research programs."

So maybe you can tell. I'm heartbroken and angry. Racheal and Kaylee and Emily and Hayden deserved so much more time with Diane. Just like thousands of others we have lost; their mothers, grandmothers, sisters, daughters and granddaughters deserve a cure in any color and without having to "buy pink" for it.